Logo and App design for a new dutch startup selling all kids sports lessons under one subscription

Dutch Startup Parville went with Studio Elisabeth Enthoven through a very useful Identity session before starting on the design of the logo, color scheme and app. The logo is very cheerful and dynamic. The color scheme first suggested was more cheerful and poppy as well but in the end the client reasoned the colors should be more adult as the parents would decide for their kids where they would go and just wanted it to look practical too next to begin dynamic and friendly.